Caters to novices and experts, making It a great choice for all
Background
The crypto usage is usually a phenomenon that reflects the country’s economic and social realities. Each region has its own unique backgrounds, habits, and even national policies. We must cater to the needs of multiple regions while considering the scalability and localization features of the financial service. Time is always tight; it's not just about changing the visual style, but most importantly, condensing and prioritising the features of the original professional version into a lightweight version.
My Role
My role & Responsibilities
I was invited to join the product team as a senior UX designer while the company is incubating a lite version of our crypto exchange.
Design Highlights
We incorporated bright colors, encouraging language, and easy-to-access interactions to make the experience of Lite app more approachable.
Allowing new users to quickly check the prices of popular cryptocurrencies from the homepage dashboard and easily buy or sell their assets with just a few taps.
Allowing new users to quickly check the prices of popular cryptocurrencies from the homepage dashboard and easily buy or sell their assets with just a few taps.
If you're an active trader or seeking more advanced trading features, switching to Pro mode allows you to enjoy a wide range of features and fully immerse yourself in advanced crypto trading.
User Research
What do users really need?
We conducted one-on-one interviews with 7 users from different regions (Nigeria, Ukraine, Vietnam, Singapore, HK), ranging from active to infrequent users of various crypto apps, to understand their motivations and deterrents for trading crypto, as well as their trading habits of cryptocurrency in different countries.
Questions we asked:
Profile related
Decision making related
App related
User interview
50%
Moderate
They tend to be conservative to the market, they only invest little amount (about 5%) from their income and prefer to wait till the right time.
30%
The crypto curious
They are still observing the market to see if they are comfortable with investing in crypto.
20%
Risk taker
They are quite risky people and they are positive to the market, they usually invest over 30% of their income into crypto.
Ideation
Design and documentation
We presented wireframes and user experience flows to senior management and relevant teams to gather feedback. This included discussions on how to differentiate the color design between Lite and Pro versions without deviating from the brand identity, hierarchical distinctions in functionality, and the scalability of future additional services.
Final Design
Taking into account all the feedback and working under tight deadlines, we finally produced the first version of the design.
Guerrilla Testing
To quickly gather feedback without the time cost, we engaged real users at our own offline events and invited them to participate in testing. This included 30% active advanced users of our Pro App, 20% crypto Key Opinion Leaders (KOLs), and 50% newcomers to cryptocurrency trading. We received valuable feedback and will continue to iterate on design improvements based on these insights.
User testing at our offline event
